general outline
Allyacht Spars Australia was established in the mid 1970’s and has been in the business of yacht mast manufacture since this time. The Company is family based with Geoff Berg in the role of Managing Director having been with the Company from its early years. Geoff’s wife Noeleen manages the Administration and both sons, Tim and Joel, are working in the business. This new generation is keen to continue and allied with a strong supporting team, assures the future of the Company.
Today the Company operates from its premises at Lytton in Brisbane, Australia, mostly in the marine industry focussing on the yachting segment, and is one of the major suppliers of yacht masts in Australia. Whilst the manufacture and supply of aluminium yacht masts is the core business, this is supported by the supply of a full range of yachting deck hardware, rigging, and also aluminium flagpoles and industrial rigging. Allyacht Spars Australia is the Australian distributor for a number of prominent international suppliers of deck hardware.
Allyacht Spars Australia’s focus is on quality products, backed by warranty, excellent ongoing service, and the establishment of a reliable, efficient, trusting working relationship. The Company is active across the broad spectrum of the Australian market for yachting equipment, including retail, trade and wholesale, from cruising boats to racing boats, both monohulls and multihulls.
About 20 people make up the Allyacht Spars Australia team, in Production, Engineering, Sales, and Administration.
business overview
Allyacht Spars Australia was established in 1976. Geoff Berg started with the Company and over the years has taken over from his former partners, now owning the Company outright. In the early years, masts were produced using mast extrusions from other manufacturers, but Allyacht Spars Australia soon developed its own mast designs and extrusions which allowed it to grow independently in accordance with its developing philosophy. Geoff has since implemented a strong team to manage the affairs of the company thus encouraging its’ further development.
Since its inception, the Company has moved from its rented premises at Hemmant to it own purpose-built facility at Lytton and has expanded its operations and is now Australia's largest yacht mast manufacturing company. It has initiated trends, many of which are now the industry standard in Australia. Yacht masts have been fabricated for yachts from under 20 foot up to 200 foot in length. In conjunction with spar manufacture, the Company became a provider of quality deck hardware, and also moved into the industrial trade as a supplier of flagpoles and industrial rigging. Further diversification came with the establishment of a subsidiary company, ASA Yachts, focussed on yacht-building, with the specific advantage of enabling production of custom-designed yachts incorporating the design, construction and supply of the complete yacht, rig, and deck hardware package at the one facility.